The Sunderland Advanced Mobility Shuttle (SAMS) project has announced Oxa as the new autonomy provider for its groundbreaking autonomous transport initiative, set to launch in the first quarter of 2025. Oxa will deliver a state-of-the-art autonomous Ford E-Transit shuttle, playing a crucial role in bringing this innovative project to life.
Enhancing Connectivity and Sustainability
The SAMS initiative aims to demonstrate how autonomous passenger shuttles can improve connectivity to key destinations within Sunderland while reducing environmental impact. This project is a vital part of Sunderland’s smart city journey, leveraging cutting-edge technology to create greener, more efficient transport solutions.
Leadership and Vision
Councillor Michael Mordey, leader of Sunderland City Council, expressed his enthusiasm:
"The SAMS project marks a significant milestone in Sunderland’s smart city journey, and we are thrilled to welcome Oxa on board. This initiative is not just about testing new technology; it's about improving the quality of life for our residents by offering efficient, sustainable transport options. Oxa’s expertise in autonomous vehicle technology is integral to our shared vision of creating a forward-thinking, sustainable transport system for the people of Sunderland."
Oxa's Expertise
Oxa brings extensive experience in providing autonomous vehicle solutions across various sectors, including shared passenger transportation and industrial logistics. The company’s self-driving software platform and services enable businesses to benefit from autonomy today, enhancing safety, efficiency, and sustainability.
Gavin Jackson, CEO at Oxa, shared his excitement:
"We’re proud to be part of the movement to radically modernise public transport in the UK. We’re taking an innovative approach to bringing autonomy to customers and communities today, and are excited to be getting started in Sunderland. The project will demonstrate the potential of autonomous vehicles to create safe, efficient, and sustainable transport solutions. We look forward to working closely with the council and partners to make this vision a reality."
Collaboration and Innovation
Barney Smith, founder and CEO at Perform Green, added:
"The introduction of Oxa into the SAMS project strengthens our mission to make Sunderland, and the North East, a hub of smart, autonomous innovation. This collaboration enables us to test and deliver real-world solutions that could redefine urban mobility for the better the world over. As Sunderland continues to lead the way in smart city development, the SAMS initiative is set to provide valuable insights into how autonomous transport can enhance connectivity and sustainability in urban environments."
Research and Development
Passenger feedback will be collected throughout the project for research purposes, ensuring continuous improvement and adaptation of the autonomous transport solutions.
Project Leadership and Support
The SAMS project is led by Sunderland City Council and a consortium of six other public and private partners. It is backed by the Centre for Connected & Autonomous Vehicles (CCAV) and Innovate UK, with support from Zenzic.
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